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_a658.8 _222 |
| 049 | _aMAIN | ||
| 100 | 1 | _aArnold, Chris. | |
| 245 | 1 | 0 |
_aEthical marketing and the new consumer / _cChris Arnold. |
| 260 |
_aChichester, U.K. : _bWiley, _c2009. |
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| 300 |
_a1 online resource (xv, 272 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 340 |
_gpolychrome. _2rdacc _0http://rdaregistry.info/termList/RDAColourContent/1003 |
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_atext file _2rdaft _0http://rdaregistry.info/termList/fileType/1002 |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aEthical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. | ||
| 505 | 0 | _aThe power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance. | |
| 588 | 0 | _aPrint version record. | |
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 |
_aMarketing _xMoral and ethical aspects. |
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| 650 | 0 | _aNew Age consumers. | |
| 650 | 6 |
_aMarketing _xAspect moral. |
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| 650 | 6 | _aConsommateurs du Nouvel �Age. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xDistribution. _2bisacsh |
|
| 650 | 7 |
_aMarketing _xMoral and ethical aspects _2fast |
|
| 650 | 7 |
_aNew Age consumers _2fast |
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| 650 | 7 |
_a�Oko-Marketing. _2stw |
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| 650 | 7 |
_aMarketing. _2stw |
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| 650 | 7 |
_aUnternehmensethik. _2stw |
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| 650 | 7 |
_aKonsumentenverhalten. _2stw |
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| 776 | 0 | 8 |
_iPrint version: _aArnold, Chris. _tEthical marketing and the new consumer. _dChichester, U.K. : Wiley, 2009 _w(DLC) 2009021630 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119206514 |
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