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049 _aMAIN
100 1 _aWorth, Steven M.
245 1 4 _aThe association guide to going global :
_bnew strategies for a changing economic landscape /
_cSteven M. Worth.
260 _aHoboken, N.J. :
_bWiley,
_c�2010.
300 _a1 online resource (xiii, 208 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
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347 _adata file
505 0 _aThe Association Guide to Going Global: New Strategies for a Changing Economic Landscape; Contents; Foreword; Introduction; Chapter 1: Why Go Global?; Chapter 2: Common Problems in the Global Arena; Chapter 3: The Structure of the Globalized Association; Chapter 4: Funding and Financing; Chapter 5: Language and Culture; Chapter 6: Endeavors in Specific Countries; Chapter 7: Successes and Failures: Key Ingredients to Globalization Success; Chapter 8: Final Thoughts on Truly Becoming Global; About the Author; Index.
520 _aWhy going global is critical-and inevitable-for your association's growth and survival. Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.: Underscores how the advantages of changes outweigh the risks; How adapting to new market trends is an act that cannot, and should not, be avoided; Offers a problem-solution gui.
588 0 _aPrint version record.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aTrade associations.
650 0 _aAssociations, institutions, etc.
650 0 _aInternational business enterprises.
650 0 _aGlobalization.
650 2 _aSocieties
650 6 _aAssociations professionnelles.
650 6 _aAssociations.
650 6 _aEntreprises multinationales.
650 6 _aMondialisation.
650 7 _aglobalism.
_2aat
650 7 _aBUSINESS & ECONOMICS
_xInternational
_xGeneral.
_2bisacsh
650 7 _aAssociations, institutions, etc.
_2fast
650 7 _aGlobalization
_2fast
650 7 _aInternational business enterprises
_2fast
650 7 _aTrade associations
_2fast
758 _ihas work:
_aThe association guide to going global (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFv3XdmjtYchdb8yk7rdDC
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aWorth, Steven M.
_tAssociation guide to going global.
_dHoboken, N.J. : Wiley, �2010
_z9780470587898
_w(DLC) 2010006832
_w(OCoLC)526098147
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118387085
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