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072 7 _aBUS
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072 7 _aKMP
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082 0 4 _a658.8/02
_222
049 _aMAIN
100 1 _aSmith, Brian D.
_q(Brian David),
_d1961-
245 1 0 _aCreating market insight :
_bhow firms create value from market understanding /
_cBrian D Smith, Paul G. Raspin.
260 _aChichester, England ;
_aHoboken, NJ :
_bJohn Wiley & Sons,
_c�2008.
300 _a1 online resource (ix, 318 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
340 _gpolychrome.
_2rdacc
_0http://rdaregistry.info/termList/RDAColourContent/1003
347 _adata file
504 _aIncludes bibliographical references (pages 303-307) and indexes.
588 0 _aPrint version record.
505 0 _aCreating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index.
520 _a"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_xPlanning.
650 0 _aProblem solving.
650 0 _aOrganizational effectiveness.
650 2 _aProblem Solving
650 6 _aMarketing
_xGestion.
650 6 _aMarketing
_xPlanification.
650 6 _aR�esolution de probl�eme.
650 6 _aEfficacit�e organisationnelle.
650 7 _aBUSINESS & ECONOMICS
_xGreen Business.
_2bisacsh
650 7 _aMarketing
_xManagement
_2fast
650 7 _aMarketing
_xPlanning
_2fast
650 7 _aOrganizational effectiveness
_2fast
650 7 _aProblem solving
_2fast
650 7 _aMarknadsanalys.
_2sao
700 1 _aRaspin, Paul G.
758 _ihas work:
_aCreating market insight (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFV8GqFVrR8G9qfg8JCKMP
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aSmith, Brian D. (Brian David), 1961-
_tCreating market insight.
_dChichester, England ; Hoboken, NJ : John Wiley & Sons, �2008
_w(DLC) 2008001326
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788
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