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| 001 | ocn646822284 | ||
| 003 | OCoLC | ||
| 005 | 20240523125532.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 100712s2007 enka o 001 0 eng d | ||
| 010 | _z 2007004233 | ||
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_aHF5415.15 _b.N53 2007eb |
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_aBUS _x062000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.4/063 _222 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aNichols, David, _d1967- _1https://id.oclc.org/worldcat/entity/E39PCjvkybF7vdQ3jGCCB3G4dP |
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| 245 | 1 | 0 |
_aReturn on ideas : _ba practical guide to making innovation pay / _cDavid Nichols. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _c�2007. |
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| 300 |
_a1 online resource (xvi, 261 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 588 | 0 | _aPrint version record. | |
| 505 | 0 | _aReturn on Ideas; Contents; About the Author; Acknowledgements; 1. This is getting us nowhere; What is the problem? The Funnel; 2. How to navigate this book; Segmenting users; PART I: The Case Study; 3. The Calippo Shots story; PART II: The Challenge; 4. Innovation isn't working; PART III: The Core Idea; 5. A new innovation paradigm: The Rocket Motor; 6. Rocketing: Destination; 7. Rocketing: Combustion; 8. Rocketing: Nozzle; 9. Rocketing: Expander; PART IV: The Entertainment; 10. Ten innovations that make it look easy; PART V: The Practicalities; 11. Doing it faster; 12. Avoiding the pitfalls. | |
| 505 | 8 | _aAppendix: Rocketing toolkitIndex. | |
| 520 | _aReturn on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P & G, Danone, Amex and Ben & | ||
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aDiffusion of innovations. | |
| 650 | 2 | _aDiffusion of Innovation | |
| 650 | 6 |
_aProduits commerciaux _xGestion. |
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| 650 | 6 | _aProduits de marque. | |
| 650 | 6 |
_aInnovations _xDiffusion. |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xStructural Adjustment. _2bisacsh |
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| 650 | 7 |
_aBrand name products _2fast |
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| 650 | 7 |
_aDiffusion of innovations _2fast |
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| 650 | 7 |
_aProduct management _2fast |
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| 758 |
_ihas work: _aReturn on ideas (Text) _1https://id.oclc.org/worldcat/entity/E39PCG673QXtrkvbwBDf6Yd6Gb _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aNichols, David, 1967- _tReturn on ideas. _dChichester, England ; Hoboken, NJ : John Wiley & Sons, �2007 _z9780470028575 _w(DLC) 2007004233 _w(OCoLC)81252787 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119209157 |
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_aInternet Archive _bINAR _nreturnonideaspra0000nich |
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