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084 _a85.25
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049 _aMAIN
100 1 _aBaker, Walter L.
245 1 4 _aThe price advantage /
_cWalter L. Baker, Michael V. Marn, Craig C. Zawada.
250 _a2nd ed.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c�2010.
300 _a1 online resource (xviii, 366 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
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340 _gpolychrome.
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_0http://rdaregistry.info/termList/RDAColourContent/1003
347 _atext file
_2rdaft
_0http://rdaregistry.info/termList/fileType/1002
504 _aIncludes bibliographical references and index.
505 0 _aPart 1: Pricing fundamentals -- Chapter 1. Introduction -- Chapter 2. Components of pricing excellence -- Part 2: Exploring the levels -- Chapter 3. Transactions -- Chapter 4. Customer value -- Chapter 5. Market strategy -- Chapter 6. Pricing infrastructure -- Part 3: Unique events -- Chapter 7. Postmerger pricing -- Chapter 8. Price wars -- Part 4: Expanding the boundaries -- Chapter 9. Legal degrees of freedom -- Chapter 10. Lifecycle pricing -- Chapter 11. Pricing architecture -- Part 5: Advanced topics -- Chapter 12. Complexity management -- Chapter 13. Tailored value -- Chapter 14. Software and information products -- Part 6: Making change happen -- Chapter 15. Pricing transformation -- Chapter 16. The Monnarch Battery case -- Epilogue -- Appendix 1: Pocket price and pocket margin waterfalls -- Appendix 2. Antitrust issues -- Appendix 3. List of acronyms and abbreviations -- Appendix 4. About the web-based tool: Periscope.
520 _a"A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments"--EBL book details
588 0 _aPrint version record.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aPricing.
650 0 _aPrice fixing.
650 6 _aPrix
_xFixation.
650 7 _aBUSINESS & ECONOMICS
_xSales & Selling
_xManagement.
_2bisacsh
650 7 _aPrice fixing
_2fast
650 7 _aPricing
_2fast
700 1 _aMarn, Michael V.
700 1 _aZawada, Craig C.
758 _ihas work:
_aThe price advantage (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGxXmgbQVCWPhB3FrQBHG3
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aBaker, Walter L.
_tPrice advantage.
_b2nd ed.
_dHoboken, N.J. : Wiley, �2010
_z9780470481776
_w(DLC) 2009051243
_w(OCoLC)475441021
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653
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