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| 001 | ocn615600435 | ||
| 003 | OCoLC | ||
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| 008 | 100517s2008 enka ob 001 0 eng d | ||
| 010 | _z 2008033255 | ||
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| 049 | _aMAIN | ||
| 100 | 1 | _aSuntook, Farrokh. | |
| 245 | 1 | 4 |
_aThe stakeholder balance sheet : _bprofiting from really understanding your market / _cFarrokh Suntook and John A. Murphy. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bWiley, _c�2008. |
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| 300 |
_a1 online resource (xxiv, 310 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 293-297) and index. | ||
| 505 | 0 | _aThe 9 point plan for sustaining and growing your market profitably -- In the beginning was--segmentation! -- Delving into the mind of the market : understanding the real stakeholder drivers -- From customer satisfaction and branding to loyalty and attraction -- Decision-making dynamics -- Staff motivation and perceptions -- Who else should be on your radar screen : the role and motivation of other external stakeholders and influencers -- Communicate (and communicate and communicate-- ) -- Constant renewal : searching for winning new product of service propositions -- An ongoing process : monitoring your performance -- Conclusion : the 9 point plan revisited. | |
| 588 | 0 | _aPrint version record. | |
| 520 | _aThis book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enablingmanagers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. This simple tool provides self-testing checklists at the end of each chapter that enables managers to look at stakeholder-sensitive issues in the same way that they might scrutinise financial statements (hence it will not seem alien to most managers). | ||
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aStockholders. | |
| 650 | 0 |
_aCorporations _xInvestor relations. |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xInvestments & Securities _xGeneral. _2bisacsh |
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| 650 | 7 |
_aCorporations _xInvestor relations _2fast |
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| 650 | 7 |
_aStockholders _2fast |
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| 650 | 1 | 7 |
_aAandeelhouderswaarde. _2gtt |
| 650 | 1 | 7 |
_aOrganisatieonderzoek. _2gtt |
| 650 | 1 | 7 |
_aBalanced scorecard. _2gtt |
| 700 | 1 |
_aMurphy, John A., _d1948- _1https://id.oclc.org/worldcat/entity/E39PCjrjqV4YWkcQKGYbFbjvxP |
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| 758 |
_ihas work: _aThe stakeholder balance sheet (Text) _1https://id.oclc.org/worldcat/entity/E39PCGVT4hrBGTywQqjDMgHrxC _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aSuntook, Farrokh. _tStakeholder balance sheet. _dChichester, England ; Hoboken, NJ : Wiley, �2008 _z9780470712160 _w(DLC) 2008033255 _w(OCoLC)239232577 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119206132 |
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