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_a338.476413374 _222 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aBradley, John, _d1957- _1https://id.oclc.org/worldcat/entity/E39PCjqr4Tc66mfcM6tmqFd9tC |
|
| 245 | 1 | 0 |
_aCadbury's purple reign : _bthe story behind chocolate's best-loved brand / _cJohn Bradley. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bJohn Wiley, _c2008. |
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| 300 |
_a1 online resource (x, 342 pages) : _billustrations (some color) |
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| 336 |
_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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| 347 | _adata file | ||
| 504 | _aIncludes bibliographical references (pages 336-337) and index. | ||
| 520 | _a'Cadbury's Purple Reign' tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. | ||
| 505 | 0 | _aThe Rise to Prominence. Getting Established: Back from the Brink -- Market Changes: Moving on from Cocoa Essence -- New Categories: Extending the Cadbury Brand Beyond Cocoa -- Creating Business Advantage: Aligning Infrastructure with Strategy -- Making Chocolate a Mass Market. Creating a Mass Market: The Ford of Chocolate -- Building the Cadbury Brand -- A Changing U.K. Market: Cadbury's Competitors Evolve -- Overseas Expansion: Painting the British Empire Purple -- Difficult Headwinds. Impact of the War -- Shifting Sands: U.K. Market Trends go Against Cadbury -- Overseas Progress -- The Path to Global Leadership. New Categories, New Countries: Expanding the Cadbury Brand Footprint -- The U.K. Turnaround -- The Overseas Businesses go from Strength to Strength -- Extending the Geographic and Category Footprints -- U.K. Resurgence: Contemporising the Cadbury Strengths -- Overview. The Cadbury Brand: A Personal View. | |
| 588 | 0 | _aPrint version record. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 610 | 2 | 0 |
_aCadbury (Firm) _xHistory. |
| 610 | 2 | 7 |
_aCadbury (Firm) _2fast |
| 650 | 0 |
_aConfectioners _zGreat Britain _xHistory. |
|
| 650 | 0 |
_aChocolate industry _zGreat Britain _xHistory. |
|
| 650 | 0 |
_aBrand name products _zGreat Britain _xHistory. |
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| 650 | 6 |
_aChocolat _xIndustrie _zGrande-Bretagne _xHistoire. |
|
| 650 | 6 |
_aProduits de marque _zGrande-Bretagne _xHistoire. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustries _xService. _2bisacsh |
|
| 650 | 7 |
_aBrand name products _2fast |
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| 650 | 7 |
_aChocolate industry _2fast |
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| 650 | 7 |
_aConfectioners _2fast |
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_aGreat Britain _2fast _1https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP |
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| 655 | 7 |
_aHistory _2fast |
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| 758 |
_ihas work: _aCadbury's purple reign (Text) _1https://id.oclc.org/worldcat/entity/E39PCGqPyVJgXBkhXXXQDjqHwd _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aBradley, John. _tCadbury's purple reign. _dChichester, England ; Hoboken, NJ : John Wiley, 2008 _w(DLC) 2008298259 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119206361 |
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