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| 049 | _aMAIN | ||
| 100 | 1 | _aPatterson, Sally J. | |
| 245 | 1 | 0 |
_aStrategic communications for nonprofit organizations : _bseven steps to creating a successful plan / _cSally J. Patterson, Janel M. Radtke. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _c�2009. |
||
| 300 |
_a1 online resource (xiv, 274 pages) : _billustrations |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 0 | _aNonprofit law, finance, and management series Strategic communications for nonprofit organizations | |
| 500 | _aRevised edition of: Strategic communications for nonprofit organizations / Janel M. Radtke. �1998. | ||
| 504 | _aIncludes bibliographical references (pages 265-266) and index. | ||
| 505 | 0 | _aCh. 1. Getting the Most Out of This Book -- Ch. 2. Strategic Communications Planning Process -- Ch. 3. Step One: Preparing to Plan: Essential Building Blocks -- Ch. 4. Step Two: Foundation of the Plan: The Situation Analysis -- Ch. 5. Step Three: Focusing the Plan: Target Audiences -- Ch. 6. Step Four: Fostering Audience Support: Communications Objectives -- Ch. 7. Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development -- Ch. 8. Step Six: Advancing the Plan: Vehicles and Dissemination Strategies -- Ch. 9. Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation -- Ch. 10. Pulling It All Together: Creating the Plan -- Strategic Communications Plan Template -- Appendix 1. Planet 3000 Strategic Communications Worksheets -- Appendix 2. Essential Communications Tools -- Appendix 3. Elements of a Style Manual -- Appendix 4. Expanding the Organization's Coalitions and Portnershlps. | |
| 520 | 1 | _a"Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform theory into practice. It encourages nonprofits to be smart in their communications work, to use their limited resources successfully; and to evaluate the impact of their community outreach. Filled with proven techniques to ensure that nonprofits send the right message to each constituency group or audience, Strategic Communications for Nonprofit Organizations, Second Edition equips nonprofit professionals to coordinate their efforts to hit the mark every time."--Jacket | |
| 588 | 0 | _aPrint version record. | |
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 |
_aNonprofit organizations _xMarketing _xPlanning. |
|
| 650 | 0 |
_aAdvocacy advertising _xPlanning. |
|
| 650 | 0 |
_aInstitutional advertising _xPlanning. |
|
| 650 | 0 |
_aNonprofit organizations _xMarketing. |
|
| 650 | 0 | _aAdvocacy advertising. | |
| 650 | 0 | _aInstitutional advertising. | |
| 650 | 6 |
_aAssociations sans but lucratif _xMarketing. |
|
| 650 | 6 | _aPublicit�e-plaidoyer. | |
| 650 | 6 | _aPublicit�e institutionnelle. | |
| 650 | 6 |
_aAssociations sans but lucratif _xMarketing _xPlanification. |
|
| 650 | 6 |
_aPublicit�e-plaidoyer _xPlanification. |
|
| 650 | 6 |
_aPublicit�e institutionnelle _xPlanification. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xGreen Business. _2bisacsh |
|
| 650 | 7 |
_aNonprofit organizations _xMarketing _2fast |
|
| 650 | 7 |
_aInstitutional advertising _2fast |
|
| 650 | 7 |
_aAdvocacy advertising _2fast |
|
| 650 | 7 |
_aAdvocacy advertising _xPlanning _2fast |
|
| 650 | 7 |
_aInstitutional advertising _xPlanning _2fast |
|
| 650 | 7 |
_aNonprofit organizations _xMarketing _xPlanning _2fast |
|
| 650 | 1 | 7 |
_aNiet-commerci�ele organisaties. _2gtt |
| 650 | 1 | 7 |
_aStrategische planning. _2gtt |
| 650 | 1 | 7 |
_aCommunicatie. _2gtt |
| 700 | 1 | _aRadtke, Janel M. | |
| 700 | 1 |
_aRadtke, Janel M. _tStrategic communications for nonprofit organizations. |
|
| 758 |
_ihas work: _aStrategic communications for nonprofit organizations (Text) _1https://id.oclc.org/worldcat/entity/E39PCH8rcBJCJrKTG9Bp8rjXBP _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aPatterson, Sally J. _tStrategic communications for nonprofit organizations. _b2nd ed. _dHoboken, N.J. : Wiley, �2009 _z0470401222 _w(DLC) 2008053450 _w(OCoLC)267187908 |
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