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_a658.8/72 _222 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aHalligan, Brian, _d1967- _1https://id.oclc.org/worldcat/entity/E39PBJdRCyyFppfQrVhQxMP4v3 |
|
| 245 | 1 | 0 |
_aInbound marketing : _bget found using Google, social media, and blogs / _cBrian Halligan and Dharmesh Shah. |
| 260 |
_aHoboken, N.J. : _bWiley, _c�2010. |
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| 300 |
_a1 online resource (xxiii, 226 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aThe new rules of social media series | |
| 500 | _aIncludes index. | ||
| 505 | 0 | _aInbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads. | |
| 520 | _aStop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th | ||
| 588 | 0 | _aPrint version record. | |
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 630 | 0 | 0 | _aGoogle. |
| 630 | 0 | 7 |
_aGoogle _2fast |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aSocial media _xEconomic aspects. |
|
| 650 | 0 |
_aMarketing _xBlogs. |
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| 650 | 0 | _aCustomer relations. | |
| 650 | 0 |
_aMarketing _vBlogs. |
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| 650 | 6 | _aMarketing sur Internet. | |
| 650 | 6 |
_aM�edias sociaux _xAspect �economique. |
|
| 650 | 6 |
_aMarketing _vBlogues. |
|
| 650 | 6 |
_aMarketing _xBlogues. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xTelemarketing. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xMultilevel. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMail Order. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xDirect. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xE-Commerce _xInternet Marketing. _2bisacsh |
|
| 650 | 7 |
_aCustomer relations _2fast |
|
| 650 | 7 |
_aInternet marketing _2fast |
|
| 650 | 7 |
_aMarketing _2fast |
|
| 650 | 7 |
_aSocial media _xEconomic aspects _2fast |
|
| 650 | 7 |
_aMarketing _2gnd |
|
| 650 | 7 |
_aWorld Wide Web 2.0 _2gnd |
|
| 650 | 7 |
_aMarknadsf�oring via internet. _2sao |
|
| 650 | 7 |
_aGoogle. _2sao |
|
| 650 | 7 |
_aSociala medier _xekonomiska aspekter. _2sao |
|
| 650 | 7 |
_aMarknadsf�oring _xbloggar. _2sao |
|
| 650 | 7 |
_aKundrelationer. _2sao |
|
| 655 | 7 |
_aBlogs _2fast |
|
| 700 | 1 |
_aShah, Dharmesh, _d1967- _1https://id.oclc.org/worldcat/entity/E39PCjtrc6XYMvTJbycVhjmBGd |
|
| 758 |
_ihas work: _aInbound marketing (Text) _1https://id.oclc.org/worldcat/entity/E39PCFDDDKKD9mBWyP3vFJtwJC _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aHalligan, Brian, 1967- _tInbound marketing. _dHoboken, N.J. : Wiley, �2010 _z9780470499313 _w(DLC) 2009020145 _w(OCoLC)299694618 |
| 830 | 0 | _aNew rules of social media series. | |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118257838 |
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