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| 049 | _aMAIN | ||
| 100 | 1 | _aWeber, Larry. | |
| 245 | 1 | 0 |
_aMarketing to the social web : _bhow digital customer communities build your business / _cLarry Weber. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c�2009. |
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| 300 | _a1 online resource (xviii, 246 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 | _adata file | ||
| 504 | _aIncludes bibliographical references (pages 231-238) and index. | ||
| 505 | 0 | _aThe web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does facebook matter? (to marketers?) -- Living and working in web 4.0 (it's right around the corner). | |
| 520 | _a"Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future"--Resource description page | ||
| 588 | 0 | _aPrint version record. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aOnline social networks. | |
| 650 | 6 | _aMarketing sur Internet. | |
| 650 | 6 | _aR�eseaux sociaux (Internet) | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xTelemarketing. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xMultilevel. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMail Order. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xDirect. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xE-Commerce _xInternet Marketing. _2bisacsh |
|
| 650 | 7 |
_aInternet marketing _2fast |
|
| 650 | 7 |
_aOnline social networks _2fast |
|
| 650 | 7 |
_aKundenmanagement _2gnd |
|
| 650 | 7 |
_aMarketing _2gnd |
|
| 650 | 7 |
_aSocial Media _2gnd |
|
| 650 | 7 |
_aWorld Wide Web 2.0 _2gnd |
|
| 650 | 1 | 7 |
_aMarketing. _2gtt |
| 650 | 1 | 7 |
_aWorld wide web. _2gtt |
| 650 | 1 | 7 |
_aSociale netwerken. _2gtt |
| 650 | 1 | 7 |
_aVirtuele gemeenschappen. _2gtt |
| 650 | 1 | 7 |
_aE-commerce. _2gtt |
| 650 | 7 |
_aMarknadsf�oring via internet. _2sao |
|
| 650 | 7 |
_aSociala n�atverk _xwebbplatser. _2sao |
|
| 650 | 7 |
_aWeb 2.0. _2stw |
|
| 650 | 7 |
_aSocial Software. _2stw |
|
| 650 | 7 |
_aSoziales Netzwerk. _2stw |
|
| 650 | 7 |
_aOnline-Werbung. _2stw |
|
| 758 |
_ihas work: _aMarketing to the social web (Text) _1https://id.oclc.org/worldcat/entity/E39PCFWmRyFbm8t8k6ppTTCCwC _4https://id.oclc.org/worldcat/ontology/hasWork |
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_iPrint version: _aWeber, Larry. _tMarketing to the social web. _b2nd ed. _dHoboken, N.J. : John Wiley & Sons, �2009 _z9780470410974 _z0470410973 _w(DLC) 2008055225 _w(OCoLC)244060887 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118258125 |
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