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| 001 | ocn297185760 | ||
| 003 | OCoLC | ||
| 005 | 20240523125530.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 090106s2007 enka ob 001 0 eng d | ||
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_a658.4/01 _222 |
| 049 | _aMAIN | ||
| 100 | 1 | _aMichaluk, Gerald. | |
| 245 | 1 | 4 |
_aThe marketing director's role in business planning and corporate governance / _cGerald Michaluk. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _c�2007. |
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| 300 |
_a1 online resource (xvi, 296 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 275-276) and index. | ||
| 505 | 0 | _aThe Marketing Director's Role in Business Planning and Corporate Governance; CONTENTS; ACKNOWLEDGEMENTS; ACRONYMS USED IN THE TEXT; CHAPTER 1: BOARD LEVEL IMPLICATIONS; CHAPTER 2: WHO DO WE SERVE AS DIRECTORS?; CHAPTER 3: THE TOOLS AND AIDS AVAILABLE TO THE MARKETING DIRECTOR; CHAPTER 4: MARKETING ADVANTAGE FROM TOP DOWN AND BOTTOM UP; CHAPTER 5: CORPORATE GOVERNANCE AND RISK ASSESSMENT; CHAPTER 6: INNOVATION AND BUSINESS PLANNING RESEARCH; CHAPTER 7: BUSINESS PLANNING PROCESS; CHAPTER 8: BENCHMARKING PERFORMANCE; CHAPTER 9: CORPORATE SYSTEMS TO AID MANAGEMENT AND CONTROL. | |
| 520 | _aCorporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a h. | ||
| 588 | 0 | _aPrint version record. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aCorporate governance. | |
| 650 | 0 | _aMarketing executives. | |
| 650 | 6 | _aGouvernement d'entreprise. | |
| 650 | 6 | _aResponsables marketing. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xWorkplace Culture. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xCorporate Governance. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xLeadership. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Development. _2bisacsh |
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| 650 | 7 |
_aCorporate governance _2fast |
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| 650 | 7 |
_aMarketing executives _2fast |
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| 758 |
_ihas work: _aThe marketing director's role in business planning and corporate governance (Text) _1https://id.oclc.org/worldcat/entity/E39PCFDH8bjR68Xyb37YJT8gXb _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aMichaluk, Gerald. _tMarketing director's role in business planning and corporate governance. _dChichester, England ; Hoboken, NJ : John Wiley & Sons, �2007 _z9780470515808 _z0470515805 _w(DLC) 2007043739 _w(OCoLC)177067344 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119205999 |
| 938 |
_aBaker and Taylor _bBTCP _nBK0007952795 |
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| 938 |
_aEBL - Ebook Library _bEBLB _nEBL366812 |
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| 938 |
_aEBSCOhost _bEBSC _n246515 |
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| 938 |
_aInternet Archive _bINAR _nmarketingdirecto0000mich |
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| 938 |
_aYBP Library Services _bYANK _n12616104 |
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| 938 |
_aYBP Library Services _bYANK _n2897735 |
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