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| 049 | _aMAIN | ||
| 100 | 1 |
_aMcGuire, Russell, _d1964- _1https://id.oclc.org/worldcat/entity/E39PCjxb6QjrM8hfTpPpVDrHyb |
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| 245 | 1 | 4 |
_aThe power of mobility : _bhow your business can compete and win in the next technology revolution / _cRussell McGuire. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c�2007. |
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| 300 |
_a1 online resource (xxiii, 232 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe mobility age -- Technology sets the stage -- Redefining communications -- The law of mobility signals transformation -- What power? -- Seven steps to the power of mobility -- Introducing the seven steps -- Digitize -- Connect -- Evaluate -- Limit -- Position -- Protect -- Learn from your customers -- Conclusion: go capture the power! | |
| 520 | 1 | _a"From a business perspective, a new technology can introduce radical changes - changes so dramatic that they fundamentally change the nature of the business, the nature of the product, and the reasons why customers buy the product. When this happens, the rules of competition change. It is happening now: the Age of Mobility is upon us. The Power of Mobility shows you how to look forward, envision the Power of Mobility in your business, and implement the steps required to turn vision into reality. Russell McGuire, one of the telecom industry's leading strategists, details the specific actions you must take to deliver the tremendous value that mobility adds - and win customers' hearts and wallets. He presents a powerful framework for capturing the Power of Mobility: the Seven Steps. If you can Digitize, Connect, Evaluate, Limit, Position, Protect, and Learn, you will capture the Power of Mobility in your products, your services, and your processes. He further clarifies the power of the Seven Steps with illustrative case studies of seven companies that have successfully implemented this framework and redefined the rules of competition in their industries."--Jacket | |
| 588 | 0 | _aPrint version record. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 |
_aBusiness enterprises _xTechnological innovations. |
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| 650 | 0 |
_aBusiness enterprises _xComputer networks _xManagement. |
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| 650 | 0 |
_aMobile communication systems _xManagement. |
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| 650 | 0 | _aBusiness planning. | |
| 650 | 6 |
_aEntreprises _xInnovations. |
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| 650 | 6 |
_aEntreprises _xR�eseaux d'ordinateurs _xGestion. |
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| 650 | 6 |
_aRadiocommunications mobiles _xGestion. |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xTelemarketing. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xMultilevel. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xMail Order. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xDirect. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xE-Commerce _xInternet Marketing. _2bisacsh |
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| 650 | 7 |
_aBusiness enterprises _xComputer networks _xManagement _2fast |
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| 650 | 7 |
_aBusiness enterprises _xTechnological innovations _2fast |
|
| 650 | 7 |
_aBusiness planning _2fast |
|
| 758 |
_ihas work: _aThe power of mobility (Text) _1https://id.oclc.org/worldcat/entity/E39PCGvPKpXqj7hXx9TBydJ4FX _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aMcGuire, Russell, 1964- _tPower of mobility. _dHoboken, N.J. : John Wiley & Sons, �2007 _z9780470171288 _z0470171286 _w(DLC) 2007018193 _w(OCoLC)123955220 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119197492 |
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