| 000 | 05288cam a2200925 a 4500 | ||
|---|---|---|---|
| 001 | ocn171287393 | ||
| 003 | OCoLC | ||
| 005 | 20240523125529.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 070914s2007 njua o 001 0 eng d | ||
| 010 | _z 2007009240 | ||
| 040 |
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| 020 |
_a9781119197782 _q(electronic bk.) |
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| 020 |
_a1119197783 _q(electronic bk.) |
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| 020 | _a1280916370 | ||
| 020 | _a9781280916373 | ||
| 020 | _a9786610916375 | ||
| 020 | _a6610916373 | ||
| 020 |
_z047012542X _q(Cloth) |
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| 020 |
_z9780470125427 _q(cloth) |
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| 050 | 4 |
_aHF5415.126 _b.L47 2007eb |
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| 072 | 7 |
_aBUS _x043050 _2bisacsh |
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_a658.8/72 _222 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aLeSueur, Jeff, _d1956- _1https://id.oclc.org/worldcat/entity/E39PCjH4DHwVkghXP49drfwW8P |
|
| 245 | 1 | 0 |
_aMarketing automation : _bpractical steps to more effective direct marketing / _cJeff LeSueur. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c�2007. |
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| 300 |
_a1 online resource (xiii, 346 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aWiley and SAS business series | |
| 500 | _aIncludes index. | ||
| 505 | 0 | _aProfit and loss fundamentals -- Profit and loss component details -- Managing the P & L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing. | |
| 520 | _aIn today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up. | ||
| 588 | 0 | _aPrint version record. | |
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aDirect marketing. | |
| 650 | 0 |
_aMarketing _xData processing. |
|
| 650 | 6 | _aMarketing direct. | |
| 650 | 6 |
_aMarketing _xInformatique. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xTelemarketing. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xMultilevel. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMail Order. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xDirect. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xE-Commerce _xInternet Marketing. _2bisacsh |
|
| 650 | 7 |
_aDirect marketing _2fast |
|
| 650 | 7 |
_aMarketing _xData processing _2fast |
|
| 758 |
_ihas work: _aMarketing automation (Text) _1https://id.oclc.org/worldcat/entity/E39PCFpwY7KgGwdR9rWdVQrFGb _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aLeSueur, Jeff, 1956- _tMarketing automation. _dHoboken, N.J. : John Wiley & Sons, �2007 _z9780470125427 _z047012542X _w(DLC) 2007009240 _w(OCoLC)85851481 |
| 830 | 0 | _aWiley and SAS business series. | |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119197782 |
| 938 |
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| 938 |
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| 938 |
_aEBSCOhost _bEBSC _n199999 |
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| 938 |
_aProQuest MyiLibrary Digital eBook Collection _bIDEB _n91637 |
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| 938 |
_aYBP Library Services _bYANK _n2701861 |
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| 938 |
_aYBP Library Services _bYANK _n12624597 |
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| 938 |
_aInternet Archive _bINAR _nmarketingautomat0000lesu |
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