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020 _a1847046134
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035 _a(OCoLC)156974193
_z(OCoLC)181581490
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072 7 _aBUS
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082 0 4 _a658.8/342
_222
049 _aMAIN
245 0 0 _aGlobal consumer behavior /
_cedited by Chantal Ammi.
260 _aLondon ;
_aNewport Beach, CA :
_bISTE,
_c�2007.
300 _a1 online resource (xvi, 280 pages) :
_billustrations, map
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aTopics of themes. E-travel agents selling to ethnic customers / Euler GM de Souza, Tunc Medeni -- Local advertising over the product life cycle / Saku Makinen, Hanna-Kaisa Desavelle -- Culture and diversity / Chantal Ammi -- Is behavior prone to social influence? / Toufik Kharbeche, Kaouther Jelassi -- Applications at the national level. The gender approach to understanding time-saving durables buying / Rafika Ben Guirat -- The cultural impact on changes in consumption / Jadvyga Ciburiene, Anastasiya Marcheva -- Country of origin / Ana Lisboa -- Consumer shopping behavior online / Carla Ruiz Mafe, Silvia Sanz Blas -- The new, improved, Indian consumer / Partho Ganguly -- Globalization and consumer behavior / Velan Nirmala, U Devasenadhipathi -- Factors affecting technology adoption in India / Atanu Adhikari, AK Rao -- Chinese culture and Chinese consumer behavior / Lei Tang -- Modeling the indicators of purchasing behavior toward counterfeits / Sindy Chapa, Monica D Hernandez -- List of authors -- Index.
520 _aGlobalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behavior. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
588 0 _aPrint version record.
506 _3Use copy
_fRestrictions unspecified
_2star
_5MiAaHDL
533 _aElectronic reproduction.
_b[Place of publication not identified] :
_cHathiTrust Digital Library,
_d2010.
_5MiAaHDL
538 _aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
_uhttp://purl.oclc.org/DLF/benchrepro0212
_5MiAaHDL
583 1 _adigitized
_c2010
_hHathiTrust Digital Library
_lcommitted to preserve
_2pda
_5MiAaHDL
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aConsumer behavior.
650 0 _aConsumer behavior
_vCross-cultural studies.
650 0 _aConsumers
_xSocial aspects.
650 0 _aInternet marketing.
650 6 _aConsommateurs
_xComportement.
650 6 _aConsommateurs
_xComportement
_v�Etudes transculturelles.
650 6 _aMarketing sur Internet.
650 6 _aConsommateurs
_xAspect social.
650 7 _aBUSINESS & ECONOMICS
_xConsumer Behavior.
_2bisacsh
650 7 _aConsumer behavior
_2fast
650 7 _aInternet marketing
_2fast
655 7 _aCross-cultural studies
_2fast
700 1 _aAmmi, Chantal.
758 _ihas work:
_aGlobal consumer behavior (Text)
_1https://id.oclc.org/worldcat/entity/E39PCG9Cqk8Pmhpc8DYd79WWwy
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_tGlobal consumer behavior.
_dLondon ; Newport Beach, CA : ISTE, �2007
_z9781905209637
_z1905209630
_w(DLC) 2007003376
_w(OCoLC)80917490
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118614877
938 _aEBSCOhost
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938 _aProQuest MyiLibrary Digital eBook Collection
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938 _aYBP Library Services
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938 _aYBP Library Services
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938 _aYBP Library Services
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