| 000 | 05023cam a2200973 a 4500 | ||
|---|---|---|---|
| 001 | ocm85821326 | ||
| 003 | OCoLC | ||
| 005 | 20240523125529.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 070309s2006 enka ob 001 0 eng d | ||
| 010 | _z 2006033563 | ||
| 040 |
_aN$T _beng _epn _cN$T _dYDXCP _dOCLCQ _dTEFOD _dAU@ _dOCLCQ _dE7B _dOCLCQ _dIDEBK _dOCLCQ _dREDDC _dOCLCQ _dEBLCP _dOCLCO _dOCLCQ _dA7U _dOCLCQ _dDEBSZ _dOCLCF _dOCLCQ _dOCLCO _dMERUC _dZI0 _dUKDOC _dOCLCO _dOCLCQ _dTEFOD _dDG1 _dOCLCQ _dDEBBG _dDG1 _dLIP _dOTZ _dOCLCQ _dXOS _dOCLCQ _dU3W _dOCLCQ _dVHC _dOCLCO _dOCLCQ _dOCLCO _dOCLCL _dOCLCQ _dOCLCL |
||
| 015 |
_aGBA672008 _2bnb |
||
| 016 | 7 |
_z013536916 _2Uk |
|
| 019 |
_a123818550 _a271793929 _a437176192 _a647761839 _a814474476 _a1058064975 _a1058082504 _a1303522739 |
||
| 020 |
_a9780470060933 _q(electronic bk.) |
||
| 020 |
_a047006093X _q(electronic bk.) |
||
| 020 |
_a9781119208877 _q(electronic bk.) |
||
| 020 |
_a1119208874 _q(electronic bk.) |
||
| 020 | _a9786610740086 | ||
| 020 | _a6610740089 | ||
| 020 | _z1280740086 | ||
| 020 | _z9781280740084 | ||
| 020 |
_z0470060271 _q(Cloth) |
||
| 020 |
_z9780470060278 _q(HB ; _qalk. paper) |
||
| 029 | 1 |
_aAU@ _b000042834282 |
|
| 029 | 1 |
_aAU@ _b000062342112 |
|
| 029 | 1 |
_aCHNEW _b000929212 |
|
| 029 | 1 |
_aCHVBK _b480095442 |
|
| 029 | 1 |
_aDEBBG _bBV043737873 |
|
| 029 | 1 |
_aDEBSZ _b396105343 |
|
| 029 | 1 |
_aDEBSZ _b484930885 |
|
| 035 |
_a(OCoLC)85821326 _z(OCoLC)123818550 _z(OCoLC)271793929 _z(OCoLC)437176192 _z(OCoLC)647761839 _z(OCoLC)814474476 _z(OCoLC)1058064975 _z(OCoLC)1058082504 _z(OCoLC)1303522739 |
||
| 037 |
_bOverDrive, Inc. _nhttp://www.overdrive.com |
||
| 037 |
_a76FD731C-5C57-4D0F-B073-AED3FB4B27CB _bOverDrive, Inc. _nhttp://www.overdrive.com |
||
| 043 | _ae-uk--- | ||
| 050 | 4 |
_aHF5415.12.G7 _bB87 2006eb |
|
| 072 | 7 |
_aBUS _x043000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x078000 _2bisacsh |
|
| 072 | 7 |
_aKMP _2bicssc |
|
| 082 | 0 | 4 |
_a658.8 _222 |
| 049 | _aMAIN | ||
| 100 | 1 | _aBurkitt, Hugh. | |
| 245 | 1 | 0 |
_aMarketing excellence : _bwinning companies reveal the secrets of their success / _cHugh Burkitt and John Zealley. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bWiley, _c�2006. |
||
| 300 |
_a1 online resource (xiv, 373 pages) : _billustrations |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aMarketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | 0 | _aPrint version record. | |
| 520 | _aMarketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. | ||
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 |
_aMarketing _zGreat Britain _vCase studies. |
|
| 650 | 0 |
_aSuccess in business _zGreat Britain _vCase studies. |
|
| 650 | 0 |
_aBusiness enterprises _zGreat Britain _vCase studies. |
|
| 650 | 6 |
_aMarketing _zGrande-Bretagne _v�Etudes de cas. |
|
| 650 | 6 |
_aSucc�es dans les affaires _zGrande-Bretagne _v�Etudes de cas. |
|
| 650 | 6 |
_aEntreprises _zGrande-Bretagne _v�Etudes de cas. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xDistribution. _2bisacsh |
|
| 650 | 7 |
_aBusiness enterprises _2fast |
|
| 650 | 7 |
_aMarketing _2fast |
|
| 650 | 7 |
_aSuccess in business _2fast |
|
| 651 | 7 |
_aGreat Britain _2fast _1https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP |
|
| 655 | 7 |
_aCase studies _2fast |
|
| 700 | 1 | _aZealley, John. | |
| 710 | 2 | _aMarketing Society. | |
| 758 |
_ihas work: _aMarketing excellence (Text) _1https://id.oclc.org/worldcat/entity/E39PCFKQvYYfmpfJdjBHthHYKd _4https://id.oclc.org/worldcat/ontology/hasWork |
||
| 776 | 0 | 8 |
_iPrint version: _aBurkitt, Hugh. _tMarketing excellence. _dChichester, England ; Hoboken, NJ : Wiley, �2006 _z9780470060278 _z0470060271 _w(DLC) 2006033563 _w(OCoLC)72799156 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119208877 |
| 938 |
_a123Library _b123L _n9319 |
||
| 938 |
_aEBL - Ebook Library _bEBLB _nEBL284352 |
||
| 938 |
_aebrary _bEBRY _nebr10295749 |
||
| 938 |
_aEBSCOhost _bEBSC _n184910 |
||
| 938 |
_aProQuest MyiLibrary Digital eBook Collection _bIDEB _n74008 |
||
| 938 |
_aYBP Library Services _bYANK _n2535780 |
||
| 938 |
_aYBP Library Services _bYANK _n12751793 |
||
| 994 |
_a92 _bINLUM |
||
| 999 |
_c11153 _d11153 |
||