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| 003 | OCoLC | ||
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| 007 | cr cnu---unuuu | ||
| 008 | 060818s2006 enka fo 001 0 eng d | ||
| 010 | _z 2006296395 | ||
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_bOverDrive, Inc. _nhttp://www.overdrive.com |
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_aCBC297D5-F827-4082-9050-1377370D6A50 _bOverDrive, Inc. _nhttp://www.overdrive.com |
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_a658.802 _222 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aFisk, Peter _q(Peter Robert) _1https://id.oclc.org/worldcat/entity/E39PBJmXPXdKHdQf9KYvWW94bd |
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| 245 | 1 | 0 |
_aMarketing genius / _cPeter Fisk. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bCapstone, _c2006. |
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| 300 |
_a1 online resource (viii, 490 pages) : _billustrations |
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_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 588 | 0 | _aPrint version record. | |
| 505 | 0 | _aMarketing Genius: Turn on -- Ingenuity: The Making of a Marketing Genius -- Ingenuity: The Making of a Marketing Genius. Making sense of uncertain markets -- Creating tomorrow while delivering today -- Marketing with more intelligence and imagination -- Thinking: The Mind of a Marketing Genius -- Thinking: The Mind of a Marketing Genius. Designing your business from the outside in -- Finding the big idea that defines you -- Getting inside the heads of intelligent customers -- Thinking what nobody else has thought -- Competing: The Touch of a Marketing Genius -- Competing: The Touch of a Marketing Genius. Seeing business through customers' eyes -- Walking in the customers' shoes -- Doing business on customers' terms -- Who do you want a one-to-one with? -- Leading: The Impact of a Marketing Genius -- Leading: The Impact of a Marketing Genius. Unlocking the real value of marketing -- Time for marketing to take center stage -- Why marketers make better CEOs -- What happens after what happens next? -- The genie: Becoming a Marketing Genius -- The Genie: Becoming a Marketing Genius. Genius Lab: Diagnostic of a Marketing Genius -- Genius Catalysts: Challenges for the marketing genius -- Genius Source: Who is a Marketing Genius? -- Marketing Genius: Recharge. | |
| 520 | _aThe little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in. | ||
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 6 |
_aMarketing _xGestion. |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xGreen Business. _2bisacsh |
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| 650 | 7 |
_aMarketing _xManagement _2fast |
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| 758 |
_ihas work: _aMarketing genius (Text) _1https://id.oclc.org/worldcat/entity/E39PCGvyjFV4D8RDG8cd8jQCkP _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aFisk, Peter (Peter Robert). _tMarketing genius. _dChichester, England ; Hoboken, NJ : Capstone, 2006 _z1841126810 _w(DLC) 2006296395 _w(OCoLC)60965609 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9780857086518 |
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