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| 049 | _aMAIN | ||
| 100 | 1 |
_aDarby, Mark _q(Mark Edward) _1https://id.oclc.org/worldcat/entity/E39PCjGHyK6rrYmCtT9MhPfrMP |
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| 245 | 1 | 0 |
_aAlliance brand : _bfulfilling the promise of partnering / _cMark Darby. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _c�2006. |
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_a1 online resource (xxxii, 376 pages) : _billustrations |
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_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 357-362) and index. | ||
| 520 | _aPressure continues to grow on organizations to achieve more with fewer resources. M & A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success. | ||
| 505 | 0 | _aUsing Alliances to Create Value -- Using Alliances to Create Value. How Value and Advantage Affect Firm Activities -- Understanding Alliances -- Forces Driving for Alliances -- What Winning Alliances Look Like -- Forces Challenging Alliance Success -- Alliance Brand -- Having A Capability to Partner -- Having A Capability to Partner. Clarity on Strategy and Direction -- Clarity on Core Competences -- Ability to Make Effective Strategic choices -- Attractiveness of Assets -- Ability to Collaborate Internally and Externally -- Ability to Govern Effectively and Manage Complex Relationships -- Effectiveness of Alliance Infrastructure -- Winning with Alliances -- Winning with Alliances. Phase 1: Pre-Alliance -- Phase 2: Pre-Partner -- Phase 3: With-Partner Planning -- Phase 4: Alliance Launch -- Phase 5: With-Partner Delivery -- Phase 6: Alliance Reviews -- The Journey to Alliance Brand and Winning Alliances -- Alliance Brand Quick Test. | |
| 588 | 0 | _aPrint version record. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aStrategic alliances (Business) | |
| 650 | 6 | _aAlliances strat�egiques (Affaires) | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
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_aStrategic alliances (Business) _2fast |
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_aStrategische Allianz _2gnd |
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_aUnternehmen _2gnd |
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_ihas work: _aAlliance brand (Text) _1https://id.oclc.org/worldcat/entity/E39PCGMCgFxM8YdBtdQPDwCJ6q _4https://id.oclc.org/worldcat/ontology/hasWork |
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_iPrint version: _aDarby, Mark. _tAlliance brand. _dChichester, England ; Hoboken, NJ : John Wiley & Sons, �2006 _z0470032189 _w(DLC) 2006016561 _w(OCoLC)65765115 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119208990 |
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