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| 001 | ocm68112458 | ||
| 003 | OCoLC | ||
| 005 | 20240523125529.0 | ||
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| 007 | cr cnu---unuuu | ||
| 008 | 060503s2006 enka ob 001 0 eng d | ||
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| 049 | _aMAIN | ||
| 100 | 1 |
_aGrant, John, _d1964- _1https://id.oclc.org/worldcat/entity/E39PBJkhFqxqkh9VXcXCCPk4bd |
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| 245 | 1 | 4 |
_aThe brand innovation manifesto : _bhow to build brands, redefine markets and defy conventions / _cJohn Grant. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _c�2006. |
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| 300 |
_a1 online resource (xvii, 310 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 289-293) and index. | ||
| 505 | 0 | _aBrand Theory Revisited. Challenges to the Old Model of Branding -- A New Theory of Branding -- The Trouble with Trends -- Strategy: Finding a Cultural Logic -- A Typology of Brand Ideas -- A Typology of Brand Ideas. New Traditions -- Belief Systems -- Time -- Herd Instincts -- Connecting -- Luxury -- Provocative -- Control -- Developing Brand Strategies. | |
| 588 | 0 | _aPrint version record. | |
| 520 | _aThe days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work a. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 |
_aBrand name products _xSocial aspects. |
|
| 650 | 0 |
_aBrand name products _xPsychological aspects. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aLifestyles _xEconomic aspects. |
|
| 650 | 0 | _aConsumer behavior. | |
| 650 | 6 |
_aProduits de marque _xAspect social. |
|
| 650 | 6 |
_aProduits de marque _xAspect psychologique. |
|
| 650 | 6 |
_aProduits de marque _xCommercialisation. |
|
| 650 | 6 |
_aStyle de vie _xAspect �economique. |
|
| 650 | 6 |
_aConsommateurs _xComportement. |
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| 650 | 6 | _aStrat�egie de marque. | |
| 650 | 7 |
_abranding. _2aat |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xAdvertising & Promotion. _2bisacsh |
|
| 650 | 7 |
_aBrand name products _xPsychological aspects _2fast |
|
| 650 | 7 |
_aBrand name products _xSocial aspects _2fast |
|
| 650 | 7 |
_aBranding (Marketing) _2fast |
|
| 650 | 7 |
_aConsumer behavior _2fast |
|
| 650 | 7 |
_aLifestyles _xEconomic aspects _2fast |
|
| 758 |
_ihas work: _aThe Brand innovation manifesto (Text) _1https://id.oclc.org/worldcat/entity/E39PCH9B94GVVgHtkgbcX3kbMK _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aGrant, John, 1964- _tBrand innovation manifesto. _dChichester, England ; Hoboken, NJ : John Wiley & Sons, �2006 _z0470027517 _w(DLC) 2006005380 _w(OCoLC)64098520 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119209324 |
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