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| 049 | _aMAIN | ||
| 100 | 1 |
_aBaker, Ronald J. _q(Ronald Joseph), _d1962- _1https://id.oclc.org/worldcat/entity/E39PCjFXcXfTRb6cpfMcm3kdgq |
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| 245 | 1 | 0 |
_aPricing on purpose : _bcreating and capturing value / _cRonald J. Baker. |
| 260 |
_aHoboken, N.J. : _bJ. Wiley, _c�2006. |
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| 300 |
_a1 online resource (xxvi, 374 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 343-354) and index. | ||
| 505 | 0 | _aWhy is movie theater popcorn so expensive? -- Why are we in business? -- Mind over matter -- The old business equation -- The new business equation -- Ninety-nine-cent pricing, engagement rings, and the assumption of rationality -- The invisible hand : no one person knows how to make a pencil -- A tale of two theories -- Cost-plus pricing's epitaph -- The wrong mistakes -- Price-led costing replaces cost accounting -- What and how people buy -- The value proposition -- The consumer surplus and price discrimination -- Customer segmentation strategies -- Price discrimination in practice -- There is no such thing as a commodity -- Baker's law : bad customers drive out good customers -- Ethics, fairness, and pricing -- Antitrust law -- Who is in charge of value? -- Pricing on purpose : getting paid for the value your company creates. | |
| 520 | _a--Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn | ||
| 588 | 0 | _aPrint version record. | |
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aPricing. | |
| 650 | 0 | _aPrice fixing. | |
| 650 | 6 |
_aPrix _xFixation. |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xSales & Selling _xManagement. _2bisacsh |
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| 650 | 7 |
_aPrice fixing _2fast |
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| 650 | 7 |
_aPricing _2fast |
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| 758 |
_ihas work: _aPricing on purpose (Text) _1https://id.oclc.org/worldcat/entity/E39PCFYWHkyVfWjTQgpmwJdXJP _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aBaker, Ronald J. (Ronald Joseph), 1962- _tPricing on purpose. _dHoboken, N.J. : J. Wiley, �2006 _z0471729809 _w(DLC) 2005023685 _w(OCoLC)61278586 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119201366 |
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