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_a658.7/8 _222 |
| 049 | _aMAIN | ||
| 110 | 2 | _aA.C. Nielsen Company. | |
| 245 | 1 | 0 |
_aConsumer-centric category management : _bhow to increase profits by managing categories based on consumer needs / _cAC Nielsen, with John Karolefski and Al Heller. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c�2006. |
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| 300 |
_a1 online resource (xi, 356 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 520 | _aIn some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. | ||
| 588 | 0 | _aPrint version record. | |
| 505 | 0 | 0 |
_tIntroduction -- why category management is more important than ever -- _gCh. 1. _tThe evolution of category management and the new state of the art -- _gCh. 2. _tCategory management begins with the retailer's strategy -- _gCh. 3. _tStep one : define the category based on the needs of your target market -- _gCh. 4. _tStep two : assign a role to the category that best supports the retailer's strategy -- _gCh. 5. _tStep three : assess the category to find opportunities for improvement -- _gCh. 6. _tStep four : set performance targets and measure progress with a category scorecard -- _gCh. 7. _tStep five : create a marketing strategy for the category -- _gCh. 8. _tStep six : choose tactics for category assortment, pricing, promotion, merchandising, and supply chain management. |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 |
_aRetail trade _xManagement. |
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| 650 | 0 | _aConsumers' preferences. | |
| 650 | 6 |
_aConsommateurs _xPr�ef�erences. |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
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| 650 | 7 |
_aConsumers' preferences _2fast |
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| 650 | 7 |
_aRetail trade _xManagement _2fast |
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| 700 | 1 | _aKarolefski, John. | |
| 700 | 1 | _aHeller, Al. | |
| 758 |
_ihas work: _aConsumer-centric category management (Text) _1https://id.oclc.org/worldcat/entity/E39PCFKTCFJMdYtF3X4P4t8YdP _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aA.C. Nielsen Company. _tConsumer-centric category management. _dHoboken, N.J. : John Wiley & Sons, �2006 _z0471703591 _w(DLC) 2005021556 _w(OCoLC)61228602 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119201632 |
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