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008 170524s2017 enk ob 001 0 eng d
020 _a9781509900701
020 _z9781509900671 (hardback)
020 _z9781509900688 (PDF)
020 _z9781509900695 (electronic book)
024 7 _a10.5040/9781509900701
_2doi
035 _a(OCoLC)966971668
040 _aUtOrBLW
_beng
_cUtOrBLW
_dUkLoBP
_erda
_epn
041 _aeng
050 0 0 _aK3842
_b.M37 2017
082 0 0 _a343.08
_223
245 0 0 _aMarketing and advertising law in a process of harmonisation /
_cedited by Ulf Bernitz and Caroline Heide-Jørgensen.
264 1 _aOxford [UK] ;
_aPortland, Oregon :
_bHart Publishing,
_c2017.
300 _a1 online resource (xx, 266 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aModern studies in European law ;
_vv. 70
504 _aIncludes bibliographical references and index.
505 0 _a1. Introduction: Marketing and Advertising Law in a Process of Harmonisation -- Ulf Bernitz and Caroline Heide-Jørgensen -- 2. Commercial Speech and its Limits-Fundamental Rights and Comparative Constitutional Aspects -- Caroline Heide-Jørgensen -- 3. Ethics, Taste and Decency Considerations in Advertising -- Frauke Henning-Bodewig -- 4. The Unfair Commercial Practices Directive: Full Harmonisation, Scope and Key Notions -- Jules Stuyck -- 5. Interpretation and Assessment under the Unfair Commercial Practices Directive-the ICC Code for Advertising and Marketing and the Commission's Staff Working Document -- Jan Trzaskowski -- 6. The 'Fitness Check' of the MCAD and UCPD -- Bert Keirsbilck -- 7. The Impact of the UCP Directive on National Fair Trading Law and Institutions: Gradual Convergence or Deeper Fragmentation? -- Antonina Bakardjieva Engelbrekt -- 8. B2B and B2C Marketing Practices -the Case for an Integrated Approach -- Palle Bo Madsen -- 9. Applying the UCP Directive in Practice: The Norwegian Experience -- Tore Lunde -- 10. Enforcing Unfair Competition Law Cross Border: Cooperation Mechanisms and Consumer Redress-Does the System Work? -- Astrid Stadler -- 11. Unfair Competition Law: How Can It Work as an -- Important Complement to Intellectual Property Protection. Are There Missing Links? -- Per Jonas Nordell -- 12. The Road Ahead-Present Status and Need for Reform -- Ulf Bernitz
520 _a"The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on business to consumer (B2C) marketing which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection."--Bloomsbury Publishing.
530 _aAlso issued in print.
532 1 _aCompliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
533 _aElectronic reproduction.
_bLondon :
_cBloomsbury Publishing,
_d2017
_nAvailable via World Wide Web.
_nAccess limited by licensing agreement.
650 0 _aAdvertising laws.
650 0 _aCompetition, Unfair.
650 0 _aLaw
_xInternational unification.
650 0 _aMarketing
_xLaw and legislation.
650 0 _aTrade regulation.
650 7 _2International law
700 1 _aBernitz, Ulf,
_eeditor.
700 1 _aHeide-Jørgensen, Caroline,
_eeditor.
776 0 _aOriginal
_w(DLC) 2016057790
830 0 _aModern studies in European law ;
_vv. 70.
856 4 0 _uhttps://doi.org/10.5040/9781509900701?locatt=label:secondary_bloomsburyCollections
975 _aHart Publishing 2017
999 _c10478
_d10478