000 03444nam a2200637 i 4500
001 9781350069176
003 CaBNVSL
005 20240305151505.0
006 m o d
007 cr cn|||||||||
008 210729t20212020enka ob 101 0 eng d
015 _zGBB9H9689 (print)
016 _z019600212 (print)
019 _a1090842221
_a1090854669
020 _a9781350069176
_q(ebook)
020 _z9781350069152
_q(ePub)
020 _z9781350069138
_q(print)
020 _z9781350069145
_q(hardback)
020 _z1350069140
_q(hardback)
020 _z1350069132
_q(paperback)
020 _z9781350069169
_q(PDF)
024 7 _a10.5040/9781350069176
_2doi
035 _a(OCoLC)1147844531
040 _aUKMGB
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aP93.5
_b.M33 2020eb
082 0 4 _a302.222
_223
100 1 _aMachin, David,
_d1966-
_eauthor.
245 1 0 _aIntroduction to multimodal analysis /
_cPer Ledin and David Machin.
250 _aSecond edition /
_bDavid Machin, Per Ledin.
264 1 _aLondon, England :
_bZed Books,
_c2020.
264 2 _a[London, England] :
_bBloomsbury Publishing,
_c2021
300 _a1 online resource (xii, 244 pages) :
_billustrations (black and white).
336 _atext
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
500 _aPrevious edition: London: Hodder Arnold, 2007.
504 _aIncludes bibliographical references (pages 219-223) and indexes.
505 0 _aIntroduction -- 1. What is multimodal analysis? -- 2. Pictures and images -- 3. Modality: Experiencing the world through images -- 4. The meaning of colour in visual design -- 5. The meaning of typography -- 6. Textures and materiality -- 7. Composition and page layout -- 8. Diagrams and flow charts.
506 _aAbstract freely available; full-text restricted to individual document purchasers.
520 _a"Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."--
_cBack cover.
530 _aAlso published in print.
532 0 _aCompliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
538 _aMode of access: World Wide Web.
650 0 _aVisual communication.
650 0 _aMass media and language.
650 0 _aModality (Linguistics)
650 0 _aMultimedia systems.
650 7 _aDiscourse analysis
_2bicssc
655 0 _aElectronic books.
700 1 _aLedin, Per,
_eauthor.
776 0 8 _iebook version :
_z9781350069152
856 4 0 _3Abstract with links to full text
_uhttps://doi.org/10.5040/9781350069176?locatt=label:secondary_bloomsburyCollections
975 _aBC - Minor Textbooks
999 _c10283
_d10283