NLU Meghalaya Library

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Alliance brand : fulfilling the promise of partnering / Mark Darby.

By: Material type: TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2006.Description: 1 online resource (xxxii, 376 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119208990
  • 1119208998
  • 0470035307
  • 9780470035306
Subject(s): Additional physical formats: Print version:: Alliance brand.DDC classification:
  • 658/.044 22
LOC classification:
  • HD69.S8 D387 2006eb
Other classification:
  • QP 450
Online resources:
Contents:
Using Alliances to Create Value -- Using Alliances to Create Value. How Value and Advantage Affect Firm Activities -- Understanding Alliances -- Forces Driving for Alliances -- What Winning Alliances Look Like -- Forces Challenging Alliance Success -- Alliance Brand -- Having A Capability to Partner -- Having A Capability to Partner. Clarity on Strategy and Direction -- Clarity on Core Competences -- Ability to Make Effective Strategic choices -- Attractiveness of Assets -- Ability to Collaborate Internally and Externally -- Ability to Govern Effectively and Manage Complex Relationships -- Effectiveness of Alliance Infrastructure -- Winning with Alliances -- Winning with Alliances. Phase 1: Pre-Alliance -- Phase 2: Pre-Partner -- Phase 3: With-Partner Planning -- Phase 4: Alliance Launch -- Phase 5: With-Partner Delivery -- Phase 6: Alliance Reviews -- The Journey to Alliance Brand and Winning Alliances -- Alliance Brand Quick Test.
Summary: Pressure continues to grow on organizations to achieve more with fewer resources. M & A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success.
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Includes bibliographical references (pages 357-362) and index.

Pressure continues to grow on organizations to achieve more with fewer resources. M & A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success.

Using Alliances to Create Value -- Using Alliances to Create Value. How Value and Advantage Affect Firm Activities -- Understanding Alliances -- Forces Driving for Alliances -- What Winning Alliances Look Like -- Forces Challenging Alliance Success -- Alliance Brand -- Having A Capability to Partner -- Having A Capability to Partner. Clarity on Strategy and Direction -- Clarity on Core Competences -- Ability to Make Effective Strategic choices -- Attractiveness of Assets -- Ability to Collaborate Internally and Externally -- Ability to Govern Effectively and Manage Complex Relationships -- Effectiveness of Alliance Infrastructure -- Winning with Alliances -- Winning with Alliances. Phase 1: Pre-Alliance -- Phase 2: Pre-Partner -- Phase 3: With-Partner Planning -- Phase 4: Alliance Launch -- Phase 5: With-Partner Delivery -- Phase 6: Alliance Reviews -- The Journey to Alliance Brand and Winning Alliances -- Alliance Brand Quick Test.

Print version record.

John Wiley and Sons Wiley Online Library: Complete oBooks

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