Your search returned 20 results.

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The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant. by

Grant, John, 1964-

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2006

Online resources:

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Availability: No items available.

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Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2007

Online resources:

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Availability: No items available.

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Brand vision : how to energize your team to drive business growth / David Taylor. by

Taylor, David, 1964-

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, �2006

Online resources:

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Availability: No items available.

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Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : Wiley, �2007

Online resources:

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Availability: No items available.

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Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin. by

Edition: 2nd ed.

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Hoboken, N.J. : John Wiley & Sons, �2008

Online resources:

Click here to access online

Availability: No items available.

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Brand management 101 : 101 lessons learned from real world marketing / Mainak Dhar. by

Dhar, Mainak

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Singapore : Hoboken, N.J. : Wiley, �2007

Online resources:

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Availability: No items available.

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Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. by

Ryans, Adrian B, 1945-

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2008

Online resources:

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Availability: No items available.

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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by

Morgan, Adam, 1969-

Edition: 2nd ed., [rev. & expanded].

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Hoboken, N.J. : Wiley, �2009

Online resources:

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Availability: No items available.

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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway. by

Calloway, Joe

Edition: 2nd ed., rev. and updated.

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Hoboken, N.J. : John Wiley & Sons, �2009

Online resources:

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Availability: No items available.

10.

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Cadbury's purple reign : the story behind chocolate's best-loved brand / John Bradley. by

Bradley, John, 1957-

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : John Wiley, 2008

Online resources:

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Availability: No items available.

11.

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Return on ideas : a practical guide to making innovation pay / David Nichols. by

Nichols, David, 1967-

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2007

Online resources:

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Availability: No items available.

12.

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A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, �2007

Online resources:

Click here to access online

Availability: No items available.

13.

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Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : Wiley, �2008

Online resources:

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Availability: No items available.

14.

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Why killer products don't sell : how to run your company to a new set of rules / Ian Gotts & Dominic Rowsell. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, UK ; Hoboken, NJ : Capstone, 2008

Online resources:

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Availability: No items available.

15.

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The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. by

Edition: 2nd ed.

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Hoboken : John Wiley & Sons, 2010

Online resources:

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Availability: No items available.

16.

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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. by

Salinas, Gabriela

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher: Chichester, U.K. : Wiley, [2009]

Online resources:

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Availability: No items available.

17.

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Grow the core : how to focus on your core business for brand success / David Taylor. by

Taylor, David, 1964-

Series: Gale Virtual Reference Library

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]

Online resources:

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Availability: No items available.

18.

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The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Online resources:

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Availability: No items available.

19.

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Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo. by

Edition: Fourth Edition.

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher: Hoboken : Wiley, 2020

Online resources:

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Availability: No items available.

20.

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Financial information and brand value : reflections, challenges and limitations / Yves-Alain Ach, Sandra Rmadi-Sa�id. by

Series: Innovation, entrepreneurship and management series

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher: London : ISTE, Ltd. ; Hoboken : Wiley, 2020

Online resources:

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Availability: No items available.

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Your search returned 20 results.