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NLU Meghalaya Library
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Results of search for 'su:"Product management."'
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Authors
Bjerke, Rune
Cehrs, Adele
Durmusoglu, Serdar
Griffin, Abbie
Ind, Nicholas
Kahn, Kenneth B.
Mohan, Mayoor
Morgan, Adam
Nichols, David
Nichols, David S.
Noble, Charles
Ryans, Adrian B.
Taylor, David
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Series
ASAE-Wiley series
Gale virtual referen...
Topics
branding
Branding (Marketing)
Brand name products
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS...
BUSINESS & ECONOMICS...
Diffusion of innovat...
Marketing
Marques de commerce
New products
Price cutting
Product management
Produits commerciaux
Produits de marque
Strat�egie de marque
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Your search returned 10 results.
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1.
Image from Amazon.com
Innovation and new product planning /
Kenneth B. Kahn, Mayoor Mohan.
by
Kahn, Kenneth B
[author.]
Mohan, Mayoor
[author.]
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publisher:
New York, NY :
Routledge,
2021
Copyright date:
©2021
Online resources:
Taylor & Francis
OCLC metadata license agreement
Availability:
No items available.
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2.
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Branding governance : a participatory approach to the brand building process /
Nicholas Ind and Rune Bjerke.
by
Ind, Nicholas
Bjerke, Rune
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
�2007
Online resources:
Click here to access online
Availability:
No items available.
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3.
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Brand vision : how to energize your team to drive business growth /
David Taylor.
by
Taylor, David
, 1964-
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
�2006
Online resources:
Click here to access online
Availability:
No items available.
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4.
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Beating low cost competition : how premium brands can respond to cut-price rivals /
Adrian Ryans.
by
Ryans, Adrian B
, 1945-
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
�2008
Online resources:
Click here to access online
Availability:
No items available.
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5.
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Eating the big fish : how challenger brands can compete against brand leaders /
Adam Morgan.
by
Morgan, Adam
, 1969-
Edition:
2nd ed., [rev. & expanded].
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Hoboken, N.J. :
Wiley,
�2009
Online resources:
Click here to access online
Availability:
No items available.
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6.
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Return on ideas : a practical guide to making innovation pay /
David Nichols.
by
Nichols, David
, 1967-
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
�2007
Online resources:
Click here to access online
Availability:
No items available.
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7.
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The brand gym : a practical workout to gain and retain brand leadership /
David Taylor and David Nichols.
by
Taylor, David
, 1964-
Nichols, David S
Edition:
2nd ed.
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Hoboken :
John Wiley & Sons,
2010
Online resources:
Click here to access online
Availability:
No items available.
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8.
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Grow the core : how to focus on your core business for brand success /
David Taylor.
by
Taylor, David
, 1964-
Series:
Gale Virtual Reference Library
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publisher:
Chichester, West Sussex, United Kingdom :
John Wiley & Sons Ltd.,
[2013]
Online resources:
Click here to access online
Availability:
No items available.
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9.
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Open innovation : new product development essentials from the PDMA /
edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin.
by
Noble, Charles
[editor.]
Griffin, Abbie
[editor.]
Durmusoglu, Serdar
[editor.]
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publisher:
Hoboken, NJ :
Wiley,
2014
Online resources:
Click here to access online
Availability:
No items available.
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10.
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SPIKE your brand ROI : how to maximize reputation and get results /
Adele Cehrs ; foreword by Sam Horn.
by
Cehrs, Adele
[author.]
Series:
ASAE-Wiley series
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publisher:
San Francisco, CA :
Jossey-Bass, a Wiley brand,
[2015]
Copyright date:
�2015
Online resources:
Click here to access online
Availability:
No items available.
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