Your search returned 20 results.

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Contemporary issues in luxury brand management [electronic resource] / edited by Sylvie Studente and Eleonora Cattaneo. by

Series: Mastering luxury management

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023

Online resources:

Availability: No items available.

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STRATEGIC INTEGRATED MARKETING COMMUNICATIONS [electronic resource]. by

Percy, Larry

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: [S.l.] : ROUTLEDGE, 2023

Online resources:

Availability: No items available.

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Gambling advertising : nature, effects and regulation / by Barrie Gunter (University of Leicester, UK). by

Gunter, Barrie [author.]

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Online resources:

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Availability: No items available.

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The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant. by

Grant, John, 1964-

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2006

Online resources:

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Availability: No items available.

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Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2007

Online resources:

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Availability: No items available.

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Brand vision : how to energize your team to drive business growth / David Taylor. by

Taylor, David, 1964-

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, �2006

Online resources:

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Availability: No items available.

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Gravitational marketing : the science of attracting customers / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Hoboken, N.J. : John Wiley & Sons, �2008

Online resources:

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Availability: No items available.

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From products to services : insight and experience from companies which have embraced the service economy / Laurie Young. by

Young, Laurie, 1955-

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, UK : John Wiley & Sons, �2008

Online resources:

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Availability: No items available.

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Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. by

Ryans, Adrian B, 1945-

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2008

Online resources:

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Availability: No items available.

10.

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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by

Morgan, Adam, 1969-

Edition: 2nd ed., [rev. & expanded].

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Hoboken, N.J. : Wiley, �2009

Online resources:

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Availability: No items available.

11.

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Brand enigma : decoding the secrets of your brand / Duncan Bruce, David Harvey. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, �2008

Online resources:

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Availability: No items available.

12.

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The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius / Joe Vitale. by

Vitale, Joe, 1953-

Material type:

Text; Format: available online remote

; Nature of contents: biography

; Literary form: Not fiction

Publication details: Hoboken, N.J. : John Wiley & Sons, �2007

Other title:

Million dollar ideas of Bruce Barton, America's forgotten genius

Online resources:

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Availability: No items available.

13.

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A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, �2007

Online resources:

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Availability: No items available.

14.

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Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : Wiley, �2008

Online resources:

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Availability: No items available.

15.

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Positioning for professionals : how professional knowledge firms can differentiate their way to success / Tim Williams. by

Williams, Tim, 1954-

Series: Wiley advisor

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Hoboken, N.J. : Wiley, �2010

Online resources:

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Availability: No items available.

16.

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The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. by

Edition: 2nd ed.

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Hoboken : John Wiley & Sons, 2010

Online resources:

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Availability: No items available.

17.

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Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher number:

EB00063630 Recorded Books

Publication details: Hoboken, N.J. : John Wiley & Sons, �2008

Other title:

Kellogg on advertising and media

Online resources:

Click here to access online

Availability: No items available.

18.

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Grow the core : how to focus on your core business for brand success / David Taylor. by

Taylor, David, 1964-

Series: Gale Virtual Reference Library

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]

Online resources:

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Availability: No items available.

19.

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Share this too : more social media solutions for PR professionals / Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington. by

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher number:

EB00067095 Recorded Books

Publisher: Chichester, West Sussex : Wiley, [2013]

Online resources:

Click here to access online

Availability: No items available.

20.

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Copy, copy, copy : how to do smarter marketing by using other peoples ideas / Mark Earls. by

Earls, Mark [author.]

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher: Hoboken : John Wiley & Sons, 2015

Online resources:

Click here to access online

Availability: No items available.

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Your search returned 20 results.