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NLU Meghalaya Library
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Results of search for 'ccl=su:"Marques de commerce."'
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Authors
Rockman, Howard B.
Ryans, Adrian B.
Places
United States
�Etats-Unis
Topics
Brand choice
Brand name products
Brevet d'invention
Droit
Intellectual propert...
LAW
marketing
Marketing
Marques de commerce
Price cutting
Product management
Produits commerciaux
Produits de marque
Propri�et�e intellec...
trademarks
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1.
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Intellectual property law for engineers and scientists /
Howard B. Rockman.
by
Rockman, Howard B
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
New York ; Chichester :
Wiley,
2003
Online resources:
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2.
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Beating low cost competition : how premium brands can respond to cut-price rivals /
Adrian Ryans.
by
Ryans, Adrian B
, 1945-
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
�2008
Online resources:
Click here to access online
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