NLU Meghalaya Library

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Marketing excellence : winning companies reveal the secrets of their success / Hugh Burkitt and John Zealley.

By: Contributor(s): Material type: TextPublication details: Chichester, England ; Hoboken, NJ : Wiley, �2006.Description: 1 online resource (xiv, 373 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780470060933
  • 047006093X
  • 9781119208877
  • 1119208874
  • 9786610740086
  • 6610740089
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing excellence.DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.12.G7 B87 2006eb
Online resources:
Contents:
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
Summary: Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success.
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Includes index.

Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.

Includes bibliographical references and index.

Print version record.

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success.

English.

John Wiley and Sons Wiley Online Library: Complete oBooks

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