"Nonprofit essentials"--Cover

Includes index.

Fundraising in a challenging economic environment -- Looking beneath the surface : analyze campaign results -- Identifying opportunities : making lemons out of lemonade -- Get back on track with changes in campaign structure -- The human element : reengaging board, staff, and volunteers -- Desperately seeking donors : prospect identification, cultivation, and solicitation -- Communicate more effectively to attract additional support -- Build on opportunities for change across the organization.

Take your fundraising campaign from stuck to sensational. Things have suddenly gotten a lot tougher in the fundraising business. Nonprofits have begun searching for new ways to make budgets stretch further, to do more with less, and to maximize their return on investment. Part of the AFP / Wiley Fund Development Series, Jump-Starting the Stalled Fundraising Campaign will help your nonprofit develop a strategic approach to fundraising in the weak economy, with advice on knowing if your campaign is in trouble, what short-term steps you can take to stem your losses, and how to avoid the Top 10 ca.

Print version record.

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