NLU Meghalaya Library

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Location-based marketing for dummies / Aaron Strout and Mike Schneider.

By: Contributor(s): Material type: TextSeries: --For dummiesPublication details: Hoboken, NJ : John Wiley & Sons, 2011.Description: 1 online resource (xix, 262 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118132043
  • 1118132041
  • 9781118132050
  • 111813205X
  • 9781118132067
  • 1118132068
Subject(s): Additional physical formats: Print version:: Location-based marketing for dummies.DDC classification:
  • 658.872 22
LOC classification:
  • HF5415 S76 2011eb
Other classification:
  • F713.5
Online resources:
Contents:
Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens.
Summary: Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.
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Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.

Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens.

Print version record.

English.

John Wiley and Sons Wiley Online Library: Complete oBooks

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