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Discount business strategy : how the new market leaders are redefining business strategy / Michael Moesgaard Andersen and Flemming Poulfelt.

By: Contributor(s): Material type: TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2006.Description: 1 online resource (xiii, 306 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780470035900
  • 0470035900
  • 9781119208952
  • 1119208955
  • 9786610739813
  • 6610739811
  • 9780470687598
  • 0470687592
Subject(s): Genre/Form: Additional physical formats: Print version:: Discount business strategy.DDC classification:
  • 658.4/012 22
LOC classification:
  • HD58.9 .A534 2006eb
Other classification:
  • F713.50
Online resources:
Contents:
Discount Business Strategy Contents Foreword 1 Why are some companies more successful than others? 2 The oxymoron of existing strategies: where do we go from here?
3 When discount strategy becomes important 4 CBB 5 Lidl 6 Ryanair 7 The building blocks of a discount business strategy 8 The attractiveness of the core product.
Action note:
  • digitized 2010 HathiTrust Digital Library committed to preserve
Summary: What people are saying about Discount Business Strategy :. ''Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents.
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Includes bibliographical references (pages 287-289) and index.

Print version record.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

http://purl.oclc.org/DLF/benchrepro0212

digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL

Discount Business Strategy Contents Foreword 1 Why are some companies more successful than others? 2 The oxymoron of existing strategies: where do we go from here?

3 When discount strategy becomes important 4 CBB 5 Lidl 6 Ryanair 7 The building blocks of a discount business strategy 8 The attractiveness of the core product.

What people are saying about Discount Business Strategy :. ''Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents.

English.

John Wiley and Sons Wiley Online Library: Complete oBooks

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