NLU Meghalaya Library

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The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : Wiley, 2012.Description: 1 online resource (xxi, 294 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119961185
  • 1119961181
  • 9781119208150
  • 1119208157
  • 1119953316
  • 9781119953319
Subject(s): Additional physical formats: Print version:: Growth drivers.DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415.127 .B57 2012eb
Other classification:
  • BUS043000
Online resources:
Contents:
pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
Summary: "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher
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Includes bibliographical references and index.

pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher

John Wiley and Sons Wiley Online Library: Complete oBooks

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