Resourcing the start-up business : creating dynamic entrepreneurial learning capabilities / Oswald Jones, Allan Mcpherson, and Dilani Jayawarna.
Material type:
- text
- computer
- online resource
- 9781003312918
- 1003312918
- 9781000772777
- 1000772772
- 9781000772791
- 1000772799
- 658.1/1 23/eng/20220725
- HD62.5
Revised edition of the authors' Resourcing the start-up business, 2014.
"Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and covid-19, and dedicates new chapters to: lean start-ups and business models, idea generation and opportunity development, and business incubators and accelerators. The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-Up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally"-- Provided by publisher.
OCLC-licensed vendor bibliographic record.
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