NLU Meghalaya Library

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The retargeting playbook : how to turn web-window shoppers into customers / Adam Berke, Greg Fulton, and Lauren Vaccarello.

By: Contributor(s): Material type: TextPublisher: Hoboken, New Jersey : Wiley, [2014]Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119204145
  • 1119204143
  • 9781118881019
  • 111888101X
  • 9781118881163
  • 1118881168
  • 1118832647
  • 9781118832646
Subject(s): Additional physical formats: Print version:: Retargeting playbook.DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265
Online resources:
Contents:
Why We're Writing This Book -- The Evolution of Display Advertising -- Getting Started: Who Should Use Retargeting and for What -- Smart Targeting: Reach the Right People at the Right Time -- Taking Your Retargeting to the Next Level: Optimization Strategies That Work -- Creative Best Practices -- Advanced Retargeting Strategies -- Introduction to Measurement and Attribution -- Business Model Evolution -- Retargeting Meets Social Media: The Facebook Exchange -- Mobile Retargeting: Opportunities and Challenges -- Aligning your E-mail and Retargeting Strategies -- Privacy Matters: Providing Transparency and Control -- Conclusion: A Look to the Future.
Summary: How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated.
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Includes index.

Print version record and CIP data provided by publisher.

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated.

Why We're Writing This Book -- The Evolution of Display Advertising -- Getting Started: Who Should Use Retargeting and for What -- Smart Targeting: Reach the Right People at the Right Time -- Taking Your Retargeting to the Next Level: Optimization Strategies That Work -- Creative Best Practices -- Advanced Retargeting Strategies -- Introduction to Measurement and Attribution -- Business Model Evolution -- Retargeting Meets Social Media: The Facebook Exchange -- Mobile Retargeting: Opportunities and Challenges -- Aligning your E-mail and Retargeting Strategies -- Privacy Matters: Providing Transparency and Control -- Conclusion: A Look to the Future.

John Wiley and Sons Wiley Online Library: Complete oBooks

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