NLU Meghalaya Library

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Technology at the margins : how IT meets the needs of emerging markets / Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah.

By: Contributor(s): Material type: TextSeries: Microsoft executive leadership seriesPublication details: Hoboken, N.J. : John Wiley & Sons, �2011.Description: 1 online resource (xxv, 166 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780470920633
  • 0470920637
  • 9781119200420
  • 1119200423
  • 1282883763
  • 9781282883765
  • 9786612883767
  • 6612883766
Subject(s): Additional physical formats: Print version:: Technology at the margins.DDC classification:
  • 658.4/038 22
LOC classification:
  • T58.5 .C46 2011eb
Online resources:
Contents:
Technology at the Margins: How IT Meets the Needs of Emerging Markets; CONTENTS; Foreword; Preface; CHAPTER 1: Information and Communication Technologies for Everyone; CHAPTER 2: Health Care: Where and When It Is Needed; CHAPTER 3: Outside the "Education Box"; CHAPTER 4: Microfinance: The Next Phase; CHAPTER 5: Supporting the World in a Changing Environment; CHAPTER 6: Conclusion: Harnessing Disruption; References; Index.
Summary: "Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies Challenges businesses to rethink their uses of existing technologies Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid."--Provided by publisher
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Includes bibliographical references and index.

"Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies Challenges businesses to rethink their uses of existing technologies Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid."--Provided by publisher

Technology at the Margins: How IT Meets the Needs of Emerging Markets; CONTENTS; Foreword; Preface; CHAPTER 1: Information and Communication Technologies for Everyone; CHAPTER 2: Health Care: Where and When It Is Needed; CHAPTER 3: Outside the "Education Box"; CHAPTER 4: Microfinance: The Next Phase; CHAPTER 5: Supporting the World in a Changing Environment; CHAPTER 6: Conclusion: Harnessing Disruption; References; Index.

Print version record.

John Wiley and Sons Wiley Online Library: Complete oBooks

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