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Results of search for 'ccl=su:"Produits commerciaux"'

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1.

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Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke. by

Ind, Nicholas
Bjerke, Rune

Material type:

Text; Format: available online remote

remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2007

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2.

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Brand vision : how to energize your team to drive business growth / David Taylor. by

Taylor, David, 1964-

Material type:

Text; Format: available online remote

remote

; Literary form: Not fiction

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, �2006

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3.

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Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. by

Ryans, Adrian B, 1945-

Material type:

Text; Format: available online remote

remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2008

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4.

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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by

Morgan, Adam, 1969-

Edition: 2nd ed., [rev. & expanded].

Material type:

Text; Format: available online remote

remote

; Literary form: Not fiction

Publication details: Hoboken, N.J. : Wiley, �2009

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5.

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Return on ideas : a practical guide to making innovation pay / David Nichols. by

Nichols, David, 1967-

Material type:

Text; Format: available online remote

remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2007

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6.

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The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. by

Taylor, David, 1964-
Nichols, David S

Edition: 2nd ed.

Material type:

Text; Format: available online remote

remote

; Literary form: Not fiction

Publication details: Hoboken : John Wiley & Sons, 2010

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7.

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Grow the core : how to focus on your core business for brand success / David Taylor. by

Taylor, David, 1964-

Series: Gale Virtual Reference Library

Material type:

Text; Format: available online remote

remote

; Literary form: Not fiction

Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]

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8.

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Product lifecycle management : geometric variations / edited by Max Giordano, Luc Mathieu, Fran�cois Villeneuve. by

Giordano, Max
Mathieu, Luc, 1954-
Villeneuve, Fran�cois, 1960-

Material type:

Text; Format: available online remote

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; Literary form: Not fiction

Publication details: London : Hoboken, NJ : ISTE ; Wiley, 2010

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9.

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Open innovation : new product development essentials from the PDMA / edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin. by

Noble, Charles [editor.]
Griffin, Abbie [editor.]
Durmusoglu, Serdar [editor.]

Material type:

Text; Format: available online remote

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; Literary form: Not fiction

Publisher: Hoboken, NJ : Wiley, 2014

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10.

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SPIKE your brand ROI : how to maximize reputation and get results / Adele Cehrs ; foreword by Sam Horn. by

Cehrs, Adele [author.]

Series: ASAE-Wiley series

Material type:

Text; Format: available online remote

remote

; Literary form: Not fiction

Publisher: San Francisco, CA : Jossey-Bass, a Wiley brand, [2015]Copyright date: �2015

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