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NLU Meghalaya Library
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Results of search for 'ccl=au:"McDonald, Malcolm."'
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Authors
Frow, Pennie
McDonald, Malcolm
Payne, Adrian
Smith, Brian D.
Ward, Keith
Wilson, Hugh
Woodburn, Diana
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Topics
Actions (Titres de s...
Budgets de publicit�...
BUSINESS & ECONOMICS
Corporations
Economic value added
Marketing
risk assessment
Risk assessment
Risk Assessment
Selling
Service industries
Services (Industrie)
Soci�et�es
Stocks
Valeur �economique a...
�Evaluation du risqu...
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1.
Image from Amazon.com
Marketing plans : how to prepare them, how to use them /
Malcolm McDonald, Hugh Wilson.
by
McDonald, Malcolm
Wilson, Hugh
, 1962-
Edition:
7th ed.
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Chichester, West Sussex, U.K. :
Wiley,
�2011
Online resources:
Click here to access online
Availability:
No items available.
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2.
Image from Amazon.com
Marketing plans for services : a complete guide /
Malcolm McDonald, Pennie Frow and Adrian Payne.
by
McDonald, Malcolm
[author.]
Payne, Adrian
[author.]
Frow, Pennie
[author.]
Edition:
Third edition.
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Chichester, West Sussex, UK ; Hoboken, NJ :
John Wiley,
2011
Online resources:
Click here to access online
Availability:
No items available.
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3.
Image from Amazon.com
Key Account Management : the Definitive Guide.
by
Woodburn, Diana
McDonald, Malcolm
Edition:
3rd ed.
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publication details:
Chichester :
Wiley,
2012
Online resources:
Click here to access online
Availability:
No items available.
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4.
Image from Amazon.com
Marketing and finance : creating shareholder value /
Malcolm McDonald, Brian D. Smith, Keith Ward.
by
McDonald, Malcolm
Smith, Brian D. (Brian David)
, 1961-
Ward, Keith
, 1949-
Edition:
2nd edition revision of the author's Marketing due diligence.
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publisher:
Hoboken :
Wiley,
2013
Online resources:
Click here to access online
Availability:
No items available.
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5.
Image from Amazon.com
Marketing plans : how to prepare them, how to profit from them /
Malcolm McDonald, Hugh Wilson.
by
McDonald, Malcolm
[author.]
Wilson, Hugh
, 1962-
[author.]
Edition:
Eighth edition.
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publisher:
Hoboken :
Wiley,
2016
Online resources:
Click here to access online
Availability:
No items available.
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