TY  - BOOK
AU  - Wilkinson,Angela
AU  - Kupers,Roland
TI  - The essence of scenarios: learning from the Shell experience 
SN  - 9789048522095 (ebook)
AV  - HD30.28 .W55 2014
U1  - 658.4012 23
PY  - 2014///
CY  - Amsterdam
PB  - Amsterdam University Press
KW  - Koninklijke Nederlandsche Petroleum Maatschappij
KW  - Strategic planning
N1  - Title from publisher's bibliographic system (viewed on 22 Feb 2021)
N2  - In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or 'scenarios,' Shell aimed to avoid the false assumption that the future would look much like the present - an assumption that marred most corporate planning at the time. The Essence of Scenarios offers unmatched insight into the company's innovative practice, which still has a huge influence on the way businesses, governments, and other organizations think about and plan for the future. In the course of their research, Angela Wilkinson and Roland Kupers interviewed almost every living veteran of the Shell scenario planning operation, along with many top Shell executives from later periods. Drawing on these interviews, the authors identify several principles that characterize the Shell process and explain how it has survived and thrived for so long. They also enumerate the qualities of successful Shell scenarios, which above all must be plausible stories with logical trajectories. Ultimately, Wilkinson and Kupers demonstrate the value of scenario planning as a sustained practice, rather than as a one-off exercise
UR  - https://www.cambridge.org/core/product/identifier/9789048522095/type/BOOK
ER  -