TY  - BOOK
AU  - Bellido,Jose
AU  - Bowrey,Kathy
TI  - Adventures in childhood: intellectual property, imagination and the business of play 
T2  - Cambridge intellectual property and information law
SN  - 9781108641968 (ebook)
AV  - K1405 .B45 2022
U1  - 346.04/8 23/eng/20220204
PY  - 2022///
CY  - Cambridge, United Kingdom ; New York, NY
PB  - Cambridge University Press
KW  - License agreements
KW  - English-speaking countries
KW  - Intellectual property
KW  - Children's mass media
KW  - Children's paraphernalia
KW  - Child consumers
N1  - Title from publisher's bibliographic system (viewed on 01 Jul 2022); Introduction -- Commercialisation and the innocent child -- Books, toy books and the Aartfulness of consumption -- Instructions for a successful boy -- Animated properties -- Licensing gone wrong -- The rise of merchandising agencies -- Troubles at the British broadcasting corporation -- Conclusion : unsuitable for children
N2  - Adventures in Childhood connects modern intellectual property law and practice with a history of consumption. Structured in a loosely chronological order, the book begins with the creation of a children's literature market, a Christmas market, and moves through character merchandising, syndicated newspaper strips, film, television, and cross-industry relations, finishing in the 1970s, by which time professional identities and legal practices had stabilized. By focusing on the rise of child-targeted commercial activities, the book is able to reflect on how and why intellectual property rights became a defining feature of 20th century culture. Chapters trace the commercial empires that grew around Alice in Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse, Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic Roundabout and The Wombles to show how modern intellectual property merchandising was plagued with legal and moral questions that exposed the tension between exploitation and innocence
UR  - https://doi.org/10.1017/9781108641968
ER  -