Business model innovation : strategic and organizational issues for established firms /
Constantinos Markides.
- 1 online resource (62 pages) : digital, PDF file(s).
- Cambridge elements. Elements in business strategy, 2515-0693 .
- Cambridge elements. Elements in business strategy, .
Also issued in print: 2023.
Includes bibliographical references.
This text approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.