TY - BOOK AU - Baker,H.Kent AU - Nofsinger,John R. AU - Spieler,Andrew C. TI - The savvy investor's guide to building wealth through traditional investments T2 - Savvy investor's guide SN - 9781839096105 AV - HG4521 .B35 2020 U1 - 332.6 23 PY - 2020/// CY - Bingley, U.K. PB - Emerald Publishing Limited KW - Investments KW - Fraud KW - Prevention KW - Business & Economics, Investments & Securities KW - General KW - bisacsh KW - Investment & securities KW - bicssc N1 - Includes index; Includes bibliographical references; Chapter 1: Becoming a millionaire -- Chapter 2: The stock market: owning a piece of companies -- Chapter 3: Being a lender not a borrower: the bond market -- Chapter 4: Designing your portfolio: the role of asset allocation, diversification, and rebalancing -- Chapter 5: Using mutual funds and ETFs to achieve your financial goals -- Chapter 6: Maximizing retirement plans N2 - Would you like to be a millionaire? If you're like most people, your answer is "yes". But unlike popular opinion, this goal is not beyond your reach. Building wealth is more common sense than secret formula. You need to invest wisely. This easy-to-read guide focuses on traditional investments - stocks, bonds, and cash or cash equivalents. Stocks and bonds are the heartbeat of Wall Street. Finance experts H. Kent Baker, John R. Nofsinger, and Andrew C. Spieler take you through how to invest in a single security, as well as mutual funds and exchange-traded funds (ETFs), which offer many potential benefits to individual investors. This practical and straightforward book is written for novice investors. It takes an innovative question-and-answer format to help you learn about traditional investments and to become a better investor. If you want to become a millionaire, and don't have the luck of buying a winning lottery ticket, this guide is for you UR - https://doi.org/10.1108/9781839096082 ER -