TY  - BOOK
AU  - Quoquab,Farzana
AU  - Mohammad,Jihad
TI  - Green behavior and corporate social responsibility in Asia
SN  - 9781787566835 (e-book)
AV  - HD60.5.A78 G74 2019
U1  - 658.408095 23
PY  - 2019///
CY  - Bingley, U.K.
PB  - Emerald Publishing Limited
KW  - Social responsibility of business
KW  - Asia
KW  - Business & Economics
KW  - Organizational Development
KW  - bisacsh
KW  - Organizational theory & behaviour
KW  - bicssc
N1  - Includes index; Prelims -- Green behavior -- Corporate social responsibility and philanthropy -- Index
N2  - In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change.Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countriesIndia, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lankain adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility.The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability
UR  - https://www.emerald.com/insight/publication/doi/10.1108/9781787566835
ER  -