The Oxford handbook of corporate reputation [electronic resource] /
Corporate reputation
edited by Michael L. Barnett, Timothy G. Pollock.
- Oxford : Oxford University Press, 2012.
- 1 online resource (xx, 502 p.) : ill.
- Oxford handbooks in business and management .
- Oxford handbooks in business and management. .
Includes bibliographical references and index.
This handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value.