The Oxford handbook of corporate reputation [electronic resource] / Corporate reputation edited by Michael L. Barnett, Timothy G. Pollock. - Oxford : Oxford University Press, 2012. - 1 online resource (xx, 502 p.) : ill. - Oxford handbooks in business and management . - Oxford handbooks in business and management. .

Includes bibliographical references and index.

This handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value.

9780191750380 (ebook) : No price


Corporate image.

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