TY  - BOOK
AU  - Calboli,Irene
AU  - Senftleben,Martin
TI  - The protection of non-traditional trademarks: critical perspectives 
T2  - Oxford scholarship online
SN  - 9780191865503
AV  - K1555 
U1  - 346.0488 23
PY  - 2019///
CY  - Oxford
PB  - Oxford University Press
KW  - Trademarks
KW  - Law and legislation
KW  - Intellectual property (International law)
KW  - Law
KW  - ukslc
KW  - Laws of specific jurisdictions & specific areas of law
KW  - thema
N1  - This edition previously issued in print: 2018; Includes bibliographical references and index; Specialized
N2  - This volume offers a detailed analysis of the issues related to the protection of non-traditional marks. In recent years, the domain of trademark law and the scope of trademark protection has grown exponentially. Today, a wide variety of non-traditional marks, including colour, sound, smell, and shape marks, can be registered in many jurisdictions. However, this expansion of trademark protection has led to heated discussions and controversies about the impact of the protection of non-traditional marks on freedom of competition and, more generally, on socially valuable use of these or similar signs in unrelated non-commercial contexts. These tensions have also led to increasing litigation in this area across several jurisdictions. This text provides an overview of the debate and state of the law surrounding non-traditional marks at the international, regional, and national level
UR  - http://dx.doi.org/10.1093/oso/9780198826576.001.0001
ER  -