TY  - BOOK
AU  - èOzer,èOzalp
AU  - Phillips,Robert L.
TI  - The Oxford handbook of pricing management
T2  - Oxford handbooks in finance
SN  - 9780191750564 (ebook) :
AV  - HF5416.5 .094 2012
U1  - 658.816 23
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press
KW  - Pricing
N1  - Includes bibliographical references and index
N2  - A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management
UR  - http://dx.doi.org/10.1093/oxfordhb/9780199543175.001.0001
ER  -