TY  - BOOK
AU  - Arikan,Akin
TI  - Customer experience analytics: how customers can better guide your web and app design decisions 
SN  - 9781003335191
AV  - HF5415.335 
U1  - 658.8/343 23/eng/20220818
PY  - 2023///]
CY  - New York, NY
PB  - Routledge
KW  - Consumer satisfaction
KW  - User interfaces (Computer systems)
KW  - Design
KW  - Consumer behavior
KW  - BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Decision-Making & Problem Solving
KW  - BUSINESS & ECONOMICS / Consumer Behavior
N2  - "An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics. Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes 10 mindmaps, one for each role discussed, from senior leaders to product managers to ecommerce specialists. Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps"--
UR  - https://www.taylorfrancis.com/books/9781003335191
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -