Resourcing the start-up business : creating dynamic entrepreneurial learning capabilities /
Oswald Jones, Allan Mcpherson, and Dilani Jayawarna.
- Second Edition.
- 1 online resource.
- Routledge masters in entrepreneurship .
Revised edition of the authors' Resourcing the start-up business, 2014.
"Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and covid-19, and dedicates new chapters to: lean start-ups and business models, idea generation and opportunity development, and business incubators and accelerators. The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-Up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally"--
New business enterprises--Management. Small business--Management. Business planning. Entrepreneurship. BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Entrepreneurship