TY  - BOOK
AU  - Chaudhary,Kiran
AU  - Alam,Mansaf
TI  - Big data analytics: applications in business and marketing 
SN  - 9781000755619
AV  - HF5548.2 .C474 2022eb
U1  - 658/.05 23/eng/20220930
PY  - 2022///
CY  - Boca Raton
PB  - CRC Press
KW  - COMPUTERS / Database Management / Data Mining
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
KW  - BUSINESS & ECONOMICS / Decision-Making & Problem Solving
KW  - Business
KW  - Data processing
KW  - Marketing
KW  - Big data
N2  - Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes. Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligence Data analytics and consumer behavior The role of big data analytics in organizational decision-making This book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analytics Web analytics for digital marketing Smart retailing Leveraging web analytics for optimizing digital marketing strategies Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making
UR  - https://www.taylorfrancis.com/books/9781003307761
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -