TY  - BOOK
AU  - Kucharska,Wioleta
TI  - Personal branding in the knowledge economy: the inter-relationship between corporate and employee brands 
T2  - Routledge advances in management and business studies
SN  - 9781000627060
AV  - HF5415.1255 
U1  - 658.8/27 23/eng/20220209
PY  - 2022///
CY  - New York, NY
PB  - Routledge
KW  - BUSINESS & ECONOMICS / Human Resources & Personnel Management
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Organizational Behavior
KW  - BUSINESS & ECONOMICS / Public Relations
KW  - Branding (Marketing)
KW  - Knowledge economy
KW  - Business networks
N2  - Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications
UR  - https://www.taylorfrancis.com/books/9781003178248
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -