Annasingh, Fenio, <br/><br/>
Data analytics for business :  foundations and industry applications / 
Fenio Annasingh and Joseph Bon Sesay. 
 - 1 Edition. 
 - 1 online resource 
<br/><br/> "Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence and related areas"-- 
<br/><br/><label>ISBN: </label>9781003129356 1003129358 9781000577853 1000577856 9781000577907 1000577902 
<br/><br/><label>Standard No.: </label>10.4324/9781003129356  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Data processing.<br/>Data mining.<br/>Data mining--Industrial applications.<br/>BUSINESS & ECONOMICS / General<br/>BUSINESS & ECONOMICS / Decision-Making & Problem Solving<br/>BUSINESS & ECONOMICS / Management Science
<br/><br/><label>LC Class. No.: </label>HF5548.2 
<br/><br/><label>Dewey Class. No.: </label>658.05